A selection of videos contributed to the (RED) campaign by world’s artists – in this section:

Jonas Mekas – ‘Warhol’

Often referred to as ‘the godfather of American avant-garde cinema’, Mekas has received awards from the Guggenheim Fellowship and the Creative Arts Award. He also co-founded the Filmmakers Cooperative (FMC) and the Filmmakers Cinematheque in 1964, which eventually became the Anthology Film Archives, one of the world’s largest and most important repositories of avant-garde films.

Enrique Gonzales Rangel

Tyler Udall and Jeremy Shaw

The (RED) Manifesto

All things being equal. They are not.

As first world consumers we have tremendous power. What we collectively choose to buy or not to buy can change the course of life and history on this planet.
(RED) is that simple an idea. And that powerful. Now you have a choice – there are (RED) credit cards, (RED) phones, (RED) shoes, (RED) fashion brands. And no this does not mean that they are all red in color. Although some are.
If you buy a (RED) product or sign up for a (RED) service, at no cost to you, a (RED) company will give some of its profits to buy and distribute anti-retroviral medicine to our brothers and sisters dying of AIDS in Africa.
We believe that when consumers are offered this choice, and the products meet their needs, they will choose (RED). And when they choose (RED) over non-(RED) then more brands will choose to become (RED) because it will make good business sense to do so. And more lives will be saved.
(RED) is not a charity. It is simply a business model. You buy the (RED) stuff, we get the money, buy the pills and distribute them. They take the pills, stay alive, and continue to take care of their families and contribute socially and economically in their communities.
If they don’t get the pills, they die. We don’t want them to die. We want to give them the pills. And we can. And you can. And it’s easy.
All you have to do is upgrade your choice.

www.joinred.com

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