Pixie Lott, Alesha Dixon and Kelly Rowland, all of whom are Prince’s Trust Ambassadors, are supporting their new tee campaign called, T’s for The Trust. Alesha feels that, “It’s fantastic when fashion merges with charity, it’s a winning formula. People love shopping and if they know the money is going to a good cause, to help somebody else, they don’t need to feel guilty about it. It’s the perfect scenario! I’m honored to be involved.”
Designed by River Island’s top young designers each tee has been made to reflect the star’s own personal style.
Pixie Lott’s T-dress is available in, classic black and zebra print, both come complete with fringe detailing, to reflect her signature punk rock style. She describes her design as being “…cheeky, fun and cool.”
Alesha Dixon’s T-dress is all about being the ultimate disco-diva. It features purple sequins, a belted waist and feminine flower embellishments; perfect for the Christmas party period.
“My T-shirt dress is fabulous - it’s really me - and I can’t wait to wear it on stage or for a night out partying.”
The collection includes three T-dresses for women and four men’s t-shirts and is available to buy at River Island stores and online at www.riverisland.com. All profits will be going to The Prince’s Trust, to help change the lives of young people.
Alesha Dixon T- £59.99
Pixie Lott T - Zebra / Black - £34.99
