Do you remember that VERY irritating Bacardi ad which seemed to play during every single ad break in cinemas from about 1978-1992? The one which showed a group of impossibly fashionable, carefree young things doing ‘ordinary’ things in the setting of..er..the Caribbean? The thinking behind this was obviously that if you take a sip of Bacardi while sitting in somewhere like Croydon, you will immediately be spiritually transported to the balmy climes of the Antilles. Well, I’ve got news for everyone. I have FOUND the location where this iconic ad, which is as important a souvenir of lost youth as, well, Proust’s madeleine, for anyone born during the years 1960-1970 (since being an ad for booze, it only was allowed to play during X rated flicks). Yes, found it. Take a look at the clip and try to remember the scene in the local Odeon…when the screen was half obliterated with cigarette fog and you were busy trying to fend off the advances of the local Lothario while worrying about your father’s curfew. Doesn’t it take you back?
The scene for THAT Bacardi ad
1st July 2009 | 0 comments | 0 votes yet, click here to agree or disagree
Rosie Millard finds the location of a notorious Bacardi advert
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Rosie Millard
Rosie Millard lives in central London, and is a feature writer, columnist and general all-round hack. Having been Arts Correspondent at the BBC for 10 years, she is now at the Sunday Times where she interviews the influential and famous, with a special sideline in celebrity chefs. She is equally at home on radio and TV and can often be found at the BBC chatting away on the Jeremy Vine show or Breakfast News, or at Sky doing pieces on Sky Arts. She has four children and a husband who cooks like a dream. Having spent the last two decades setting up this cosy arrangement, she, Mr Millard and the children are currently on a giant trip around the French overseas terretories where the spiders are as big as the croissants and the Tricoleur flies over coral reefs. She plays the piano and is a slightly obsessive long-distance runner.
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