Keith Lemon, business man of the year 1993, starting his career selling jeans –Rhino Jeans - at a market in Leeds, he tells us at the Nokia 5800 Launch.

On the days his seamstress let him down, he would fill in: ‘I’ll have a go at anything me.’ But people often complained of one leg being a different width to the other.

‘They encapsulated both looks, you’ve got ragamuffin on one leg and on the other you’ve got emo.’

From jeans, he made the obvious move into security where he patented and branded the poles often seen in supermarket car parks.