Peter Jenkinson OBE, the founder of Creative Partnerships, the £40 million ‘transformation and creativity’ education programme which unites the creative industries with disadvantaged young people, was one of the ‘design glitterati’ showing his support for the Nissan Cube Store launch in London’s Old Truman Brewery.
The event featured the street art of the likes of urban art collective Secret Wars and renowned beat boxer Reeps 1, and Peter believes it is people being creative in a DIY and collaborative way that will define 21st century creativity and design. He also hopes that this more relaxed and spontaneous outlet of creativity will encourage people from all walks of life to embrace their ‘creative side’…
The Cube car, which has divided opinion with it’s futuristic design, has won the approval of Peter however, who says he thinks the sculpture-like car will ‘make a splash’ and that people should take a ’slow’ approach to how their view it and not dismissive it too quickly. And we quite agree!
The Cube Store is a ‘thought provoking’ conceptual space and will play host to giant installations, a Colette pop-up shop and a Twitterwall which will feature live conversation about the Nissan cube; all set in London’s new creative hub, The Boilerhouse at the Old Truman Brewery.
