Nineties clothes have become the new sought after vintage now that we’ve hit 2010 and the clever people at Selfridges are celebrating this with a pop up shop dedicated to the era.
What’s not so clever is how long it took to find the thing, without signposts or asking at information it’s impossible, obviously a problem others had as I was only one of two browsing the store, not quite the rave I was hoping for.
If you’re are looking for a touch of nostalgia this is the place to come with the shop selling everything from popular nineties DVDs including Four Weddings and a Funeral, Titanic and TV box sets of Friends and Ab Fab, to Baby G watches, Kickers branded bags, back issues of Vogue with cover girl Kate Moss, bum bags and original Take That memorabilia. You can even buy Mac makeup to re-create the iconic nineties made-up look.
Sadly the same could not be said about the selection of nineties clothes provided by vintage stores Relik and Beyond Retro with four rails of denium, predominantly dungarees, suits, lace slips and miscellanous aaron cardigans. Not what I call a celebration of nineties fashion.
All I can say was that it was a lot easier leaving the pop up store than finding it.
Selfridges nineties concept store is open until 29 January on the ground floor at their Oxford Street branch, London.
