It seems that Alice Temperley’s decision to opt out of a conventional runway show in favour of an installation at this year’s fashion weeks have paid off.
Last night, at the premier of eagerly awaited film ’The Young Victoria’ starring Emily Blunt - both Princess Eugenie and Princess Beatrice opted for elegant dresses by the London designer. Beatrice went for an asymmetric electric blue knee length dress, whilst Eugenie’s was a vintage-inspired oyster colour worn with black Jimmy Choos.
Alice and her husband/CEO of Temperley London, Lars Von Bennigsen decided;
“From an economic and environmental point of view, it has become more and more difficult to support the constant global travel schedule for fashion sellers, buyers, and press.
By employing cutting edge technology and talent, the four seasonal installations will allow us to communicate our brand message and aesthetic to a larger international audience while supporting both economic and environmental challenges.”
Temperley’s a/w 09 collection were greeted with unanimous praise -well, if they’re good enough for Princesses…
